About NPower Canada

NPower Canada is a charitable organization that creates pathways to economic prosperity for Canada’s underserved youth and adults by launching them into meaningful and sustainable digital careers. As a national employment program, NPower Canada provides employers with access to a pipeline of eager, diverse and job-ready talent with in-demand digital skills who are primed to succeed in the workplace. 

As part of our corporate culture, we pride ourselves in innovation and continuous improvement, actively encouraging employees to bring fresh perspectives and ideas to the forefront.

NPower Canada operates from coast to coast in Canada, while our sister entity operates widely across the US.

NPower Canada is a certified Great Place to Work® in 2023 and named a 2023 Best Workplace™ for Giving Back.

What We Offer:

• Our work environment is a hybrid of in-office and remote work, depending on your role and project requirements

• Comprehensive extended health care coverage with 100% premium cost paid by the employer

• A retirement savings plan with a generous matching contribution

• Opportunities for career development 

• A clear path for career advancement within a growing organization

• An equipment allowance and provided computer equipment 

• Starting annual vacation of three weeks with additional paid time off during the final week of December.

• Generous paid Federal and Provincial holidays, personal days, and sick leave

Position Summary

The Manager, Marketing will work closely with the Director, Marketing and Communications and is responsible for leading the planning, project management and successful delivery of core marketing programs and activities for NPower Canada. Key accountabilities for the Manager, Marketing include supporting the development of the organization’s annual marketing plan and managing a team with expertise in marketing communications, graphic design, digital marketing, and web, to deliver high quality and impactful products and campaigns.

This position will also have a strong internal collaboration focus, working with Program, Outreach, Employment and Development colleagues to deliver marketing communications products, including reports, social media and web content, brochures/flyers, advertisements, and other marketing materials. The Manager, Marketing will make an invaluable contribution to the achievement of NPower Canada’s strategic marketing, communications and partnership engagement goals.

Accountabilities and Deliverables:

Marketing Strategy

• Leads development and implementation of key marketing strategies to promote NPower Canada and increase program applications 

• Works with key stakeholders to develop and deploy paid and organic digital/social media strategies and marketing campaigns for program recruitment, reputation management and profile-raising initiatives across digital channels including social, website and email communications. 

• Monitors and evaluates the success of integrated marketing and advertising campaigns to continuously improve audience performance and lead generation along with awareness, and acquisition 

• Captures and analyzes marketing data/metrics, insights, and best practices, to identify areas for improvement and optimize campaigns

• Leads marketing team to manage website content and provide recommendations for changes that will maximize SEO and SEM and positively impact awareness and program applications 

• Directs and oversees the work of contractors, including marketing agency, media buyer, vendors, web developers, and graphic designers

• Champions and protects with NPower Canada brand, visual identity and style guidelines, providing oversight and ensuring consistency and quality 

Content Development 

• Oversee management of website to support priorities, activities, and programs in collaboration with Admissions, Outreach, Development and Program colleagues

• Supervise website updates, enhancements, content and design initiatives

• Support sponsored content development and creation in collaboration with partners

• Supervise the design and production of key collateral, including brochures/flyers, video, and photography

Data and Reporting

• Collect and leverage user (client) data to develop effective marketing campaigns

• Produce reports and analytics on social content performance and offer insights and recommendations on digital strategy 

• Create, measure, and report effective benchmarks for performance of marketing campaigns, and assess against marketing goals 

• Develop and execute research objectives for content and design initiatives, for example website layout, content design, etc.

• Keep abreast of market trends and current marketing best practices

• Ability to communicate in both technical and non-technical terms and present information to non-expert audiences

Who you are

• A self-directed, team-oriented professional who is able to work with a diversity of internal and external stakeholders to formulate and implement strategy and achieve NPower Canada’s marketing and recruitment goals 

• A marketing professional with excellent understanding of branding, marketing and advertising principles and demonstrated experience developing and leading marketing campaigns to reach diverse and varied audiences

• Someone with demonstrated knowledge and experience with social networking and social analytics tools as well as knowledge of SEO, SEM and paid search strategies to optimize a Google Adwords grant

• A supervisor with strong team management experience with demonstrated ability to develop, coach and mobilize your team to effectively deliver high quality work

• Someone who loves analytics and optimizing digital content to reach broader audiences

• A talented and creative professional with 4-6 years of relevant marketing and communications work experience, preferably in the non-profit sector

• Post-secondary education in a related subject area (e.g., marketing, communications, fundraising, public relations, journalism, creative writing) 

• A detail-oriented, resourceful and organized with strong project management skills and proven ability to lead the overall management and successful execution of integrated project plans, timelines, and deliverables within budget

• A bilingual professional with experience marketing to Francophone audiences in Quebec and across Canada is an asset

• Flexible, comfortable in an evolving role, and thrive in a collaborative, fast-paced and results-focused environment

NPower Canada is an Equal Opportunity Employer

We welcome and encourage applications from individuals of all backgrounds, those with disabilities, Black, Indigenous and people of colour. 

NPower Canada will make every effort to accommodate any needs of candidates through the hiring process, under the Human Rights Code. Please inform us if you require any accommodation through the hiring process by emailing hr@npowercanada.ca 

At NPower Canada, we believe in the potential of every candidate. Even if you do not meet 100% of the job requirements above, we encourage you to apply. We understand that no one is a perfect fit for every job description, and we value diversity in thought, experience, and background. If you have most of the qualifications and are excited about the opportunity, we encourage you to apply. We are committed to considering all qualified applicants and finding the best fit for our team.

Background Check Notification

All offers of employment are conditional upon the successful completion of a background check; which includes professional and criminal checks.

 **NPower Canada operates within a hybrid work setting that includes working at the assigned NPower Canada office and working remotely from home depending on project, position, or role requirements.